The Western North Carolina mountains boast warm, isothermal weather that draws people to spend their retirement or vacation here.

It’s beautiful here today. This would be a great time to share the Lure of Carolina with you!

Lake Lure Professionals is here for your real estate needs in Western North Carolina. We serve the areas of Lake Lure, Bat Cave, Black Mountain, Chimney Rock, Asheville, Flat Rock, Hendersonville, Mill Spring, Tryon, Saluda, Buncombe County, Henderson County, Polk County, and Rutherford County.  We help clients with all types of real estate transactions including:

Waterfront real estate

Lake front homes

Luxury homes

Golf Course Living

Lots & Land

If you’re looking for homes in golf communities of Bright’s Creek, Rumbling Bald Resort, Cliffs, or gated communities of Lake Adger, Pierpoint. Riverbend, Vista at Bills Creek, The Peaks, The Highlands, Brookside Forest, Laurel Lakes, Stonecrest, Rainbow Falls Reserve or any other Western North Carolina MLS Real Estate give us a call.


  • "Charlene has aggressively promoted our property, producing numerous potential buyers. Her knowledge and personal attention inspire trust, confidence and satisfaction." - Jim and Janet Walters
  • When the sluggish housing market made it tough for us to sell our Asheville home, Charlene Efird and her team were supportive, responsive and did a fantastic job of marketing our property. Thanks to their expertise and hard work, we sold our house at a fair price! - Todd Morse
  • Charlene Efird is a refreshing mix of professionalism, positive attitude, and persistence. She takes a real interest in the personal needs and challenges of her clients. She does not avoid difficult conversations and lends real useful opinion about complicated transactional issues. We would recommend her for sellers or buyers without hesitation. - Charles and Dianne Johnson
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