The Western North Carolina mountains boast warm, isothermal weather that draws people to spend their retirement or vacation here.

It’s beautiful here today. This would be a great time to share the Lure of Carolina with you!

Lake Lure Professionals is here for your real estate needs in Western North Carolina. We serve the areas of Lake Lure, Bat Cave, Black Mountain, Chimney Rock, Asheville, Flat Rock, Hendersonville, Mill Spring, Tryon, Saluda, Buncombe County, Henderson County, Polk County, and Rutherford County.  We help clients with all types of real estate transactions including:

Waterfront real estate

Lake front homes

Luxury homes

Golf Course Living

Lots & Land

If you’re looking for homes in golf communities of Bright’s Creek, Rumbling Bald Resort, Cliffs, or gated communities of Lake Adger, Pierpoint. Riverbend, Vista at Bills Creek, The Peaks, The Highlands, Brookside Forest, Laurel Lakes, Stonecrest, Rainbow Falls Reserve or any other Western North Carolina MLS Real Estate give us a call.


  • Selling our home was a highly emotional event for us, but it went smoothly with Charlene as our trusted partner in the process. She helped us to set a realistic market price and guided us steadily, but not forcibly, through the negotiations. We chose Charlene for her deep knowledge of the Lake Lure market and her relationships with potential buyers. This was validated when she brought us a buyer before we even began to market the home. Professionalism, relationships, communication, attention to detail - Karen Van Sickler and Chris Braund
  • "Charlene Efird is precise, organized and an expert in her knowledge of Lake Lure real estate." - Steven F. Woolum
  • "Charlene has aggressively promoted our property, producing numerous potential buyers. Her knowledge and personal attention inspire trust, confidence and satisfaction." - Jim and Janet Walters
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